In a new multi-year deal, Xbox has become the BWT Alpine F1 team’s Official Console Partner and PC Game Pass its Official Partner. With this, Xbox enters the exciting world of Formula 1, Xbox said in an announcement.
BWT Alpine F1 Team is the latest in the list of successful teams Xbox has partnered with. These include England and France National Football Federations, Atlanta Dream, and the WNBA’s New York Liberty.
“Today’s announcement with Alpine continues our push to reach more fans around the world through their love of sports,” said Jerret West, CVP Gaming Marketing, Xbox.
For Xbox and PC Game Pass fans, it’s going to be incredible seeing our logos across both Alpine A523 cars and the Paddock areas during key races each season – with the first race this weekend at the Formula 1 Lenovo Japanese Grand Prix, the company said.
Besides, Xbox will create fun and imaginative activations with the creative minds at BWT Alpine F1 Team.
“Motorsports is one of the most exciting sports categories in the world, with a diverse fanbase that comes together to embrace the thrill of competitive racing. Xbox and Alpine share common values when it comes to diversity, equity and inclusion, and we look forward to bringing the joy and community of gaming and racing to more people around the world through this exciting partnership,” West added.