The inaugural Bluey video game is set to launch on November 17, making its debut on Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC.
Developed in partnership between Outright Games and BBC Studios, the game, titled “Bluey: The Videogame,” offers players an immersive sandbox adventure. In this interactive experience, players can freely explore iconic locations such as Bluey’s house. The game trailer showcases beloved characters from the award-winning animated series, including Bluey, Bingo, Dad Bandit, and Mum Chilli. Up to four players can take on the roles of these characters, immersing themselves in Bluey’s vibrant world with original voice acting from the show.
Bluey, the TV series, has gained widespread popularity since its 2018 launch in Australia, earning both critical acclaim and a dedicated global viewership. The series follows the adventures of Bluey, an endearing Blue Heeler dog who infuses every day with playful escapades, some of which are featured in the video game, such as “Keepy Uppy” and “Magic Xylophone.”
In addition to activities inspired by fan-favorite moments from the series, “Bluey: The Videogame” introduces a new four-part storyline. Players can navigate this narrative at their own pace, transitioning between story quests and activities to earn in-game rewards, including costumes, stickers, playable episodes, and locations.
While the TV series primarily caters to young children, it also includes moments that appeal to adult viewers. Similarly, the game is designed to be accessible and enjoyable for both preschool and older fans. It incorporates variable difficulty features, including a UI on/off toggle, clear on-screen instructions, and full voice-over.
Stephanie Malham, COO of Outright Games, expressed excitement about partnering with BBC Studios and expanding the Bluey universe into the realm of video games. She emphasized their commitment to creating games that serve as a gateway to the world of gaming, making popular entertainment franchises like Bluey accessible to a broader audience. Kevin Jorge, Head of Games at BBC Studios, shared their enthusiasm for capturing the essence of fun and games central to the series.
“Bluey: The Videogame” is scheduled to release on November 17, 2023, across Nintendo Switch, PlayStation 5, PlayStation 4, Xbox Series X/S, Xbox One, and PC.